PickVidsHow Great Leaders Inspire Action | Simon Sinek | TED
推荐理由
I think this video by Simon Sinek explains very well why Apple is successful.
说明
这是2010年由TED发布的一部演讲，主题归在Management, leadership & organizations。它讲的是leadership and marketing这一支里的具体问题，而不是把整个领域扫一遍。适合按兴趣直接看、不打算先补课的人。内容上可以概括成：Simon Sinek's TED talk presents the 'golden circle' model: great leaders and companies inspire action by starting with why they do something, before how or what. He illustrates it with Apple, Martin Luther King, the Wright brothers and, as a counterexample, TiVo.这些读者给出的理由，核心是：HN commenters cite it to explain why customers buy into a company's beliefs rather than its specs, especially in threads about Apple, marketing and product messaging.讲法不绑某一条新闻，过几年仍然可以当材料看。从2011年到2022年，有4位不同的读者在5个不同月份把它推荐出来，其中明确叫别人去看的有1次。适合一次性看完。讲者把一个判断讲透，演示是在给这个判断配例子。如果已经会了基本定义，就把注意力放在它怎么把leadership and marketing变成能跟着复述的例子。
视频信息
- 频道
- TED
- 时长
- 18 分 35 秒
- 发布年份
- 2010