PickVidsBest Product, marketing & sales Videos
「Product, marketing & sales」下面有81部被不同的人、在不同月份推荐过的视频。挑的时候先看对象：入门14部，适合还没学过的人；进阶1部，适合已经懂术语的人；普通向66部，按兴趣就能看；更硬的0部，留给想看推导或细节的人。这一类数量最多的是评论，所以它们的共同点是在已经发生的事情上给出一种解读。常出现的频道包括Y Combinator、Tom Scott、Veritasium。目录给这个主题划的范围是：Product and go-to-market: product management, growth, enterprise sales, SaaS pricing, marketing, advertising, SEO, branding, customer research, creator economy.如果只看三部，就从《Designing the Ideal Bootstrapped Business with Jason Cohen》开始，它负责把问题讲出画面；然后看《The Problem With Facebook》，换一种讲法或例子；最后看《This Video Is Sponsored By ███ VPN》，留给已经有基础的人。页面按每页24部切开，顺序看的是被推荐跨越了多少个月，不是播放量。每条标题下面那一句是这部片子自己的内容说明，用来区分它在讲定义、过程、演示还是观点。点进去能看到推荐原话、原文链接和适合谁看。看的时候把强烈推荐当成有人明确叫你去看，把引用当成只是拿来举例，把批评留下来对照，不要把每条评论都当成同一力度。
Designing the Ideal Bootstrapped Business with Jason Cohen
Jason Cohen's MicroConf talk on designing a bootstrapped business by starting from your own strengths, goals and constraints.
The Problem With Facebook
Veritasium's Derek Muller argues that Facebook's business model works against pages and creators, because it charges them to reach the audiences they built.
This Video Is Sponsored By ███ VPN
Tom Scott writes a more honest VPN ad, with the sponsor's name redacted, and explains why the typical claims in VPN advertising are misleading.
Contrepreneurs: The Mikkelsen Twins
Dan Olson of Folding Ideas investigates the Mikkelsen Twins and the ghostwritten-audiobook passive-income course industry, even playing along with the scheme.
VidMe or Why Platforms Aren't Your Friends
Folding Ideas uses the rise and fall of the YouTube competitor VidMe to examine why platforms are not friends to creators.
Joe Ades , Greatest Salesman in New York City History !!! #KONYH !!
A short street-level clip of Joe Ades, the New York pitchman who sold vegetable peelers to crowds on the sidewalk.
Millennials Don't Exist! Adam Conover at Deep Shift
Adam Conover's talk at a millennial marketing conference argues that generations are an unscientific, condescending idea and that millennials do not exist as a real category.
Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound
Simon Sinek's TEDx talk arguing that great leaders and companies inspire action by communicating why they do something before how or what.
How Great Leaders Inspire Action | Simon Sinek | TED
Simon Sinek's TED talk presents the 'golden circle' model: great leaders and companies inspire action by starting with why they do something, before how or what.
Clickbait is Unreasonably Effective
Veritasium explains why clickbait titles and thumbnails work, how he tests them, and why educational creators feel pushed to use them.
Facebook Fraud
Veritasium argues that Facebook's ad revenue relies partly on fake likes, after paying to promote his page and gaining tens of thousands of followers in developing countries who never engaged.
DropBox Demo
The original five-minute Dropbox demo video, which presented the product's features before a finished product existed.
How Harley-Davidson Killed Itself
FortNine explains how Harley-Davidson ended up in decline, from a narrow lifestyle niche and an aging customer base to the pandemic hitting a company already in trouble.
Think Different
Apple's classic 'Think Different' commercial, a one-minute spot celebrating creative misfits and innovators.
YouTubers have to declare ads. Why doesn't anyone else?
Tom Scott examines why YouTubers must declare paid endorsements while TV, film and other media face no such rule, comparing regulations in the UK and US.
How to Find Product Market Fit - Stanford CS183F: Startup School
Segment co-founder and CEO Peter Reinhardt recounts how his company found product-market fit, including how a product grew out of a small feature of another.
Don't Say Velcro
Velcro Brand's legal team makes a short, humorous ad asking people not to use "velcro" as a noun or verb and to say hook and loop instead.
Mad Men - The Carousel (Higher Quality)
The Kodak Carousel pitch scene from the Mad Men season finale, in which Don Draper sells nostalgia through a slide projector.
Using Social Media To Cover For Lack Of Original Thought - Onion Talks - Ep. 6
A four-minute Onion Talks parody in which a social media consultant pitches never putting any effort into social marketing.
Paul Buchheit at Startup School 08
Paul Buchheit, creator of Gmail and founder of FriendFeed, speaks at Startup School 08 about listening to users.
Understanding the Job
Clayton Christensen explains the jobs-to-be-done idea in five minutes, using the fast-food milkshake example.
Alec Baldwin - Best performance
The famous Alec Baldwin monologue from the film Glengarry Glen Ross, where his character Blake berates salesmen with the 'Always Be Closing' speech.
Gary Vaynerchuk Keynote at RailsConf 2010
Gary Vaynerchuk's keynote at RailsConf 2010 in Baltimore.
WOKE BRANDS
hbomberguy examines whether a product can be truly progressive, looking at brands that adopt social causes in their marketing, with the Gillette ad as a prompt.